Adidas’ New World of Sports Campus is Star Themed

Adidas' New World of Sports Campus is Star Themed , Courtesy of LOLA
Courtesy of LOLA
 

LOLA Landscape Architects have won the Adidas Competition to design the sportswear corporation’s “World of Sports” campus. While Adidas had already chosen a design architect prior to this competition, LOLA will be adding four star-shaped central spaces on the grounds of the campus.

Courtesy of LOLACourtesy of LOLACourtesy of LOLACourtesy of LOLA+8

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Courtesy of LOLA

Courtesy of LOLA

The campus landscape is the gathering place of the employees of the adidas Group; the quintessence of the adidas brand experience is what athletes, co-workers, media and retailers visit the campus for – to get inspired and awed by what adidas is developing, testing and performing.

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Courtesy of LOLA

Courtesy of LOLA

The stars will act as the connecting fabric in the landscape. LOLA describes them as the center of convergence for sports and work-related activities. Places for bike parking, sports pitches, and seating areas are important components of each star. However, each one will be based off a certain theme or activity.

LOLA’s lake is the other crucial element in the landscape. Distinguishing the space between HALFTIME and the ARENA buildings, the lake will produce a physical barricade in addition to a view between the southeast public and private area. Additionally, it will provide the lawns and trees with water during droughts while serving the sustainable function of cooling the HALFTIME building.

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Courtesy of LOLA

Courtesy of LOLA

In an incremental way the campus becomes further developed with both interior and exterior spaces. Buildings are merely covered squares; the landscapes are like open air buildings.

Landscape Architects: LOLA
Technical Landscape Consultant:
Frans Boots
Product Designer: Chris Kabel
Engineering Consultant, Sustainability: ARUP
Branding Development: Amsterdam Fashion Institute
3D, Visualizations: IMGplus

News Via
: LOLA

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