Collective–LOK’s “Heart of Hearts” Takes Shape in Times Square

Courtesy of Justin Bettman for @TSqArts
Courtesy of Justin Bettman for @TSqArts

Collective–LOK‘s Heart of Hearts installation has officially opened in New York City‘s Times Square, just in time for Valentine’s Day. Winner of this year’s annual Times Square Valentine Heart Design, a competition curated by the Center for Architecture, the “faceted ring of 12 golden, mirrored hearts” will remain on view in Duffy Square through March 6.

The “alternative pavilion reflects and multiplies the pulsating activity of Times Square by creating a kaleidoscopic interior that dissolves the boundaries between viewing and performing. Within the ring, diamond-shaped spaces inside each heart create six ‘kissing booths’ where couples will find their activities mirrored, allowing both privacy and publicity in the Heart of Hearts. This room within the room of Times Square is the most site-specific ‘Heart’ installation to date and will be the first time a Valentine Heart will reach 10 feet,” says CLOK.

If you visit Heart of Hearts be sure to share your experience by using #heartofheartsTSq.

Previous winners of the Times Square Valentine Heart Design include: Stereotank (2015); Young Projects (2014); Situ Studio (2013); BIG (Bjarke Ingels Group) (2012); Freecell (2011); Moorhead & Moorhead (2010); and Gage / Clemenceau Architects (2009).


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